Harrow Welcomes New LAX Brand Manager – Mackenzie Baker
August 10, 2016 [ DENVER, CO ] – Global sporting goods leader Harrow Sports is pleased to announce that Mackenzie Baker, two-time Bryant University Lacrosse Captain, will become the new Harrow Lacrosse Brand Manager beginning August 10, 2016. In this role, Baker will guide the product development and marketing of all lacrosse equipment, apparel, and accessories. Mackenzie comes to Harrow Sports from a Marketing and Events role at RIMES headquarters in New York City, a global financial data management specialist.
“Mackenzie’s dedication to lacrosse as a lifelong athlete and leadership as a collegiate level captain are an asset to our team and a great fit for our company culture,” says Harrow Sports C.E.O. Mark Hayden. “Mackenzie’s in depth knowledge of the sport will direct the vision for the lacrosse brand, realizing the needs and desires of elite lacrosse athletes.”
“After being a Harrow fan and customer for years, I’m excited and honored to be able to have a say in the future of Harrow Lacrosse,” says Baker. “My goal is to bridge the gap between consumer and brand, and start a two-way dialogue with the greater lacrosse community so that our brand can truly serve them.”
Before her time at Bryant University, Baker played both field hockey and lacrosse during all four years at Bayport-Blue Point High School where she was captain of both sports.
Mackenzie will assume her new role at Harrow Sports headquarters in Denver, CO.